May 30, 2020 /MarketersMedia/ — The coronavirus has suddenly brought the world into the digital era faster than anyone expected. As gyms, studios, and fitness clubs close, and people are quarantined at home, fitness enthusiasts realize they can’t just wait for their favorite gym to open up again, so they are dipping their toes in a whole new world, online fitness. “While digital fitness was already big before the pandemic, it’s going to grow even more in the coming years,” says Larry.
Larry Greenfield has built a successful business in the traditional fitness industry over the last 20 years, working with men and women over 40 in the New York area. He believes that the face-to-face business will never be the same, and the fitness industry is specially not safe from change. Here is what, he suggests, the future of fitness looks like:
Face-to-face businesses are taking the biggest hit from the pandemic. Gyms and studios will have to take measures to adapt to the new reality if they want to stay in business. This means offering virtual classes, online programs, building an online presence, or offering a premium service people will want to go to. Companies that dive into the online world face the challenge of going against personal trainers that have already gathered an online following. Creativity and user-friendliness are a must for fitness businesses to stand out.
The coronavirus is changing what’s normal, and the new reality is that people will be more careful about hygiene and germs. The world’s industries are going to change their hygiene standards to keep people’s trust. This includes the traditional fitness industry. Gyms will have to change hygiene protocols to fit the new standards that will be created from this pandemic.
While many consumers will still prefer going to the gym or their local studio after the pandemic is over, many others will prefer to work out at home. People realize how convenient digital fitness is, thanks to free resources like YouTube videos, low costs, flexibility, and personalization. Personal trainers will benefit from this situation the most. Since the pool of consumers looking for online fitness programs and tutorials is going to be significantly larger, fitness personalities will be more relevant than ever. This will lead to a battle between individuals and companies for the consumers’ trust.
People can also expect an increase in fitness apps and technology to help consumers personalize their new fitness experience. The future of fitness is all about personalization.
The fitness industry is going to change, and in the long run, it will benefit the consumers. Businesses and individuals will reinvent themselves to adapt to the coronavirus and the new digital era’s challenges, which will lead consumers to have a more personalized fitness experience.
Fitness professionals have to embrace change if they don’t want to be left behind.
About Larry Greenfield
Larry Greenfield is a certified fitness coach from New York, who specializes in helping men and women over 40 get into the best shape of their life. Through years of experience, he’s discovered that personalizing his approach to fit each client’s needs and aiming for long-term results is the best path to improve his clients’ lifestyle. When he is not working, Larry enjoys fitness, art, traveling, and outdoor activities with his family.
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